"Every brand need a review every day as we stand up in front of mirror for the makeup correction. Research is the best mirror“
  • Avinash Misquitta

    Research Experience of 15 years

    A seasoned campaigner with over 15 years of experience in the Market Research industry.
    Worked with leading Market Research companies such as TNS-Mode, Synovate & Ipsos handling large scale and complex projects for major brands across all sectors.
    Avinash is passionate about creating new systems/logistics, making technology a core part of market research at the same time focussing on the basics such as building a strong field network.
      • Jaisy Desai

        Research Experience: 18 years in Qualitative research with leading agencies in India and Singapore

        Jaisy began her research career 18+ years ago in qualitative research and remained true to the discipline. She graduated marketing management from the Jamnalal Bajaj Institute of Management Studies.
        Her longstanding experience in qualitative encompasses different product categories, clients and research tools. She is currently honing her skills in Semiotics and cultural studies. She is an Accredited Research Lead as certified by Unilever.
        Her strengths include servicing key Clients, understanding their strategy requirements and delivering insights for action. Her focus today is also in raising the standards of qualitative research and delivering to the industry deeper meanings and insights about the market.
          • Devangana Bhat

            18 years in Qualitative research across leading agencies in India and as an entrepreneur

            After studying management at the Indian Institute of Management, Ahmedabad, Devangana  started her career in brand management but soon moved to qualitative research.
            Over the last 18 years, she has gained experience across  the range of qualitative  research methodologies and has worked on a variety of product categories and brands.  An  accredited Research Lead for Unilever, she believes that research methodologies must evolve to meet rapidly changing market conditions.

            She is currently working on developing a new research methodology –  a hybrid of qualitative and quantitative techniques that would be of particular use for start ups,  and for companies in the business of selling new and innovative products and services. She is an Accredited Lead as certified by Unilever.

              • Subha Natarajan

                11 Years in qualitative research with all leading agencies

                An MBA in marketing, Subha entered the world of Qualitative research which she was looking forward to.
                She has 11 years of experience in which she has worked across various types of studies such as Ad & concept evaluations, ad development (anima tic evaluation), product development and consumer behavior.
                She brings her experience to every project and her determination to provide excellent client servicing to ensure their business/research objectives are answered. She is an Accredited Moderator Lead as certified by Unilever